Who are We

We are a creative storehouse of ideas that inspire brilliance. If you have a thought, we help you communicate it. If you have a story, we help you narrate it. We are brand custodians, PR musketeer and front-runners of delivering effective brand-led communication strategies. Our multi platform approach, across print, online and the digital media, makes you the most desired.

We are also a unique platform that brings to the Middle East the best of African art, culture and fashion from 54 diverse African countries. The fast-growing markets of African art, home décor and jewelry are now making waves around the world. Young talented Africans are creatively using art as a form of expression and we are here to take their dreams out of Africa and become a gateway of their unique products in the Middle East.

Fiftyfour Creatives is headquartered in Dubai and is led by brand maverick Aser Levron, an ideator and storyteller, who has spent over a decade in the UAE helping brands grow and create their niche through effective brand marketing, Public Relations and Digital activations. She has connected brands with influencers and bloggers, planned out-of-the-box consumer activations and been a hands-on brand consultant for clients across retail, finance, healthcare, FMCG, interiors and real Estate.

What do we do

We play dual role in the Middle East. If your brand has a unique story, we communicate it in a meaningful way to deepen consumer experience and engagement. We make your brand an inherent delight to engage with, through Public Relations and Digital Marketing strategies and activations.

We also have access to the best African talents in fashion, jewelry, home décor and art, which are otherwise not available anywhere else in the Middle East. We personally identify the best of these brands and match them with equally passionate retailers in the Middle East. Once we connect the brands with local retailers, we then embark on a journey of establishing and strengthening their visibility and brand image through print and digital media strategies across the region.

We celebrate the beauty of Africa and bring exclusive and exquisite parts of this amazing continent right to your doorstep. So, next time you see a Maki Oh, LozaMaléombho, or a Bridget Awosika and Lisa Folawiyoto creation, dressing the likes of Beyonce and Michelle Obama, you know who to get in touch within your home ground.

How do we do it

The UAE is our home. We understand the heart of her consumer. Therefore, through strategic Public Relation executions and digital activations, we leverage consumer aspirations to promote brands and increase their visibility.

Our services include:

  • Brand Management, including
    • Brand story conceptualization from facts
    • Creative conceptualization for Communication
    • Creative Execution of Impactful Concepts and campaigns
  • Product Launches & Corporate/Brand PR Events
  • Media Relations Events
  • Digital Marketing Strategies
  • Creating Press Releases and Networking with the Media for Targeted Coverage
  • Managing Blogger Relations and Influencer Engagement

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Why Africa?

The UAE and the Middle East is a promising market for African creatives and designs. The demand for African Art, Home Décor accessories, Fashion and jewelry labels are on the rise, both from global consumers in the UAE, as well as Africans living in the region who are interested in experimenting with such Uniquely modern and contemporary product offerings.

The African art market had a huge presence in the Art Dubai 2018 edition, which indicates a promising market in the region. The property market in the UAE is also poised for a massive growth around 2020 and beyond with off plan launches and ready homes providing an impetus to the home decor industry. The fashion conscious Arab consumer and the very versatile expatriate population of the UAE and the larger MENA region makes this a great turf for new fashion brands and designers.

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